Instituto Raoni | Brazil

25% of profits from the sales of the 'Kayapo' collection will go to Instituto Raoni.

What Do Instituto Raoni Do?

Representing not only the indigenous community of the Kayapo people but also the Trumai, Tapayuna and Panara peoples of Brazil. Instituto Roani helps these indigenous communities with access to public policies whilst fundraising to strengthen cultural activities, food production, income generation, the protection of territories and their rights. This territory borders the Brazilian states of Pará and Mato Grosso. This brave institution is defending the interests of these communities, their rights, their territories, and the natural resources that lie in this area.

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Kayapo. Hoodie
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Kayapo. T Shirt
Kayapo. T Shirt

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Kayapo. T Shirt
Kayapo. T Shirt

Kayapo. T Shirt

Why Are We Supporting Instituto Raoni?

'Between August 2020 and July 2021, the rainforest lost 10,476 square kilometers – an area nearly seven times bigger than greater London and 13 times the size of New York City', according to data released by Imazon, a Brazilian research institute that has been tracking the Amazon deforestation since 2008. The figure is 57% higher than in the previous year and is the worst since 2012.'

The staggeringly beautiful Amazon rainforest and other areas of vital ecosystems in Brazil are disappearing. Deforestation has dropped massively thanks to the efforts of Brazilians president Lula, but there is still a giant task ahead. The world's desire for beef, natural resources and minerals as well as soy means indigenous lands will always be a target.

What is really disturbing, and something news articles miss out on, is the slaughter of the indigenous people on this land. They are killed, as the loggers know these indigenous people will fight back, so it is quite frankly a massacre. Thousands of years of knowledge disappear when these people are killed, the knowledge that could help the world's battle with climate change, as well as the understanding of medicinal plants, which is unfortunately silenced by pharmaceutical companies.

The beauty of these people is quite unique, but greed is powerful and large cooperations have shareholders to satisfy.

Bolsonaro has left, giving the environment a chance to breathe after an ungodly amount of deforestation, but there is a lot of work to do. There are still many troublesome parties out there, profiteering from the destruction of these people and their environments.

Corrupt NGOs, corrupt environmental agencies, and officials are all involved in this rapid loot of Amazonian wood. It's a gold rush. If an illegal logger is caught, sometimes the wood is 'donated to charity', when actually it just ends up in another customer's hands.

Brazilian wood is extremely strong and durable, but once it's all cleared, the land becomes barren. The ecosystem and all the wildlife in it will disappear forever, cattle ranches are installed in these areas to satisfy the ever-growing global appetite for beef. Cow rances provide Brazilians with work, but not well-paid work, just enough to get by. A quick solution to keep Brazilians employed, but also to keep them relatively poor.

It isn't just companies that are destroying the Amazon rainforest. In Pará, the Amazonian state in Brazil, there is a serious lack of infrastructure due to minimal government investment.

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